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Reporting to the MarCom Director, will play a key role in shaping the brand’s media communications to meet the luxury brand consumer’s behaviors and interests.  Manage press sample, conduct appointment product lending daily basis to evaluate media value.

The ideal candidate for this role will be able to demonstrate experience and understanding of media (includes social) in Japan, and possess and inherent desire to test and optimize PR activities with the use of data.

 

 

 

Main Responsibilities:

  • Align and follow local marketing activities with Global directives and guideline
  • Prepare and provide press release with materials in timely manner
  • Manage all coverage related, providing information, questionnaire, product lending, price check, proofread, providing logo or asset, arrange interview, clipping and report
  • Responsible all PR related activities, such as caravan, gifting, photo shoot, editorials, press presentation, press event, press trip, PFW and sample sale
  • Evaluate media value and consolidate weekly/occasionaly related report to HQ
  • Manage strong relationship and conduct gifting to celebrity/KOL to get exposure
  • Handle all request from media/influencers/celebrities
  • Responsible for the showroom and sample product in proper condition, from logistics to press sample sale
  • Support Store Promotion such as proofread, events, other related activities
  • Proper filing both online/offline
  • Plan/post/report/analysis on official LINE
  • Support Directore for analysis, research, translation, creating deck and briefing
  • General administration such as payment/estimate/invoice/Ringisho/order and others

 

 

QUALIFICATION/EDUCATION

  • 5+ years of relevant experience in business field
  • Good/basic knowledge about media and marketing, including SNS and KOLs
  • Luxury or fashion experience is preferrable, not essential
  • Excellent verbal and written communication skills, especially Japanese copywriting
  • Excellent command of written and spoken English

 

CHARACTERISTICS

  • Exceptional interpersonal and relationship building skills
  • Team player
  • Detail minded and result oriented
  • Proactive and self-motivated
  • Sense of hospitality
  • Multi-tasking, dynamic, resourceful, creative, problem solver and team player

 

 

Apply now »